MADA (Money, Authority, Desire, Access)
Common denominators in devising a marketing strategy. People are characterized by their ability to pay for a product (money), power to make purchase decisions (authority), interest in making a purchase (desire), and reach/accessibility to the product (access). Simply put, marketers use MADA attributes to measure the potential for product sales in a particular market.
Simplify marketing
The idea of all marketing companies is to create a market and get the product to consumers at competitive prices. Perfect until the companies take on more than they can chew and end up doing justice to neither the consumer nor the brand. At MADA marketing it is our endeavor to select the products and genre of business and do complete justice to the products we take on.
Formed by a select group of professionals with cumulative experience of over 70+ years in the fields of Advertising, FMCG, Pharmaceuticals, Strategic Planning, Business Management, Information Technology and Logistics, it can only be said that our success lies in our sheer diversity!
MADA marketing aims to build brands and nurture them - helping consumers and companies alike make conscious purchase decisions, building bonds with companies and end-consumers so as to create a perennial demand for the brand.
The products we use are the products we move, from stationery to office automation, notebooks to laptops, mobiles to automobiles, FMCG to Pharma, Kitchen products to ready-to-eat snacks, we've sunk our teeth into them all quite literally..
MADA has grown from holding expos up North to organizing even bigger expos down South, for all the above genres.
Also on the anvil are ecommerce sites for gifts, jobs and matrimonials, as MADA believes there is tremendous untapped potential in these segments which has either been grossly underrated or services overpriced. Should you be interested in having your products marketed, promoted or even advertised on our ecommerce portals please contact us at: writetous@madamarketing.com
